5 Things to Check Before You Launch a YouTube Campaign

Launching a campaign takes seconds, but launching one that actually delivers takes a little thought. Here are five quick checks before you hit go.

• Pick a video that already holds attention. Promotion amplifies what's there — it won't rescue a slow intro.

• Start small. A $7 to $10 test tells you how a video responds before you commit real budget.

• Keep your title calm. Words like "SHOCKING" or clusters of emojis can trip Google's clickbait filter and quietly throttle your ad.

• Give it a day. New ads go through review and take time to serve — don't judge results in the first few hours.

• Read cost per view, not just total views. That's the number that tells you whether a video is worth promoting again.

Do these five and you're already ahead of most people running YouTube promotion.